In another word, identity-based habits are the habits driven by the WHY. Those are the changes that will eventually stay. How does this relate to strategy? The purpose of a strategy is it’s WHY. The execution of the strategy is the HOW. The success definition of the strategy is the WHAT. Let us further zoom in on the WHY of a strategy in this post.
Strategy is the plan to achieve the vision. In the business environment, no matter if you are a small business owner, or a business leader in an organization, you are likely to work on strategies as part of the leadership role. The size and scope might be quite different for each strategy project. Think about the strategies that you have worked on:
The purpose drives the development of the MUST HAVE to dos. If your business is focusing on sales & revenue; the to dos generating revenue are naturally becoming the MUST HAVE to dos. As time and resources are constrained, the purpose navigates the priority list. If the business has a clear purpose, the purpose driven strategies are on the MUST HAVE to do list. Those are the goals and actions that will realize the identity of the business. That is called a Purpose-Driven Strategy. The purpose of a strategy must align with the vision of the business. In another word, the WHY of strategy aligns with the Why of the business.
Once the strategy made it to the MUST HAVE priority list in the leadership team, the next challenge leaders are facing is to define clear expectations. From Simon Sinek’s famous TED talk about the WHY, he said “people don’t buy what you do, they buy WHY you do it. ” The same applies for strategy. When leaders communicate the strategy to teams, teams buy-in with the WHY, not the action plans and results of the strategy. Without the initial buy-in from teams, it is challenging to execute the strategy successfully and to see the desired results.
Therefore, in order to clearly define the expectations of a strategy, you need to first understand the WHY, get the buy-in on the WHY, and believe in the WHY.
The key takeaway is that the WHY of a strategy is THE ONE PURPOSE that is driving the strategy execution process. The WHY needs to be defined before forming the strategy. It is the north star that is always there to point teams to the right direction. It is a common belief that eventually driving teams to arrive at the results desired. A successful strategy execution starts with the WHY.