Operators first. Consultants second.
ZL Consulting was built on the belief that AI transformation advice should come from people who have spent decades making operational decisions — not theorists. We bring direct industry experience to every engagement.
The Team
Two co-founders. Four decades of combined industry experience.
Jeff Lewis
Co-Founder & Principal Consultant
Jeff is a seasoned business executive with over 20 years of experience in the automotive industry. He specialises in helping clients assess their needs and develop solutions for strategic initiatives — with a proven track record of delivering bottom-line results and driving top-line growth through technology innovation and value creation.
With deep networks across US, European, and Asian markets and direct experience in business development, team management, and strategic planning, Jeff brings commercial rigour to every engagement. His focus is on making sure AI investments are tied to business outcomes — not technology interest.
Ivy Lewis
Co-Founder & President
Ivy is a passionate project management leader with over 15 years of experience in the automotive industry and management consulting. She has worked closely with cross-functional teams across complex initiative execution, and has developed a deep understanding of what makes organisational change stick — and what makes it fail.
As a coach and consultant, Ivy has helped organisations deliver projects successfully by building accountability structures, identifying focus, and executing in an agile, measurable manner. She brings operational discipline to every client engagement — ensuring that good strategy becomes real-world delivery.
Why We Built ZL Consulting
After two decades of watching businesses struggle with the gap between strategic ambition and operational execution, we started ZL Consulting to close it — specifically in the context of AI adoption.
The challenge we keep seeing is not a shortage of AI tools. It is a shortage of structured thinking about where AI belongs in a business, what data it needs access to, and how success will be measured. Companies are making million-dollar AI decisions without the diagnostic foundation to know whether they’re pointed in the right direction.
We built ZL Consulting to be that diagnostic foundation. Not a platform vendor, not a systems integrator — a structured thinking partner that starts with your business problems and works forward from there.
Work with us.
A 30-minute call is the right first step. No preparation required — just a direct conversation about where you are and where you want to go.
Book a Free Call