Author name: Jeff Lewis

I founded ZL consulting to help business achieve growth through value differentiation and strategy execution. I was very fortunately to […]

When I try to design positive experiences for my customers, I often reflect how I am as a buyer make

One Friday evening, my kids asked for ice-cream sundae. They have heard their friends raving about the delicious ice-cream sundae

Implementing accountability in the team is an emotional journey. Approach it wrongly, it can quickly be associated with negative feelings

Accountability is all about that you deliver what you promised to do, but in the eyes of others. From the

One question I got asked often from prospects is: “We have a solid sales process, what value do you bring?”

After seeing my last blog “5 signs your team may NOT achieve the sales strategic goal “, a previous customer

I have been working with many sales organizations to help them with sales strategy execution. One question I got asked

Approaching mid year, business leaders are feeling the pressure of not achieving sales strategic goals. You have an experienced sales

What I learned from my mistakes -Customer Journey As an entrepreneur, I always seek ideas and opportunities for business. In